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One decoded label a week, shopping tips that work in Indian stores, and a say in which products we check next.

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  • Weekly decoded label, with the math
  • Vote on the next product we decode
  • Send us a pack to check
  • Early news on certified honest brands

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Which product should we decode?

Tell us the product and the claim on the front. The community votes on what we check next.

  • Any packaged food sold in India
  • We buy our own pack, never a brand sample